Alicia McKay

Based in Wellington, New Zealand. Writes on strategy, change, leadership, consulting, public sector and local government.

1 min read

On micro-influence.

Influencer marketing is the most popular guerrilla marketing strategy of the last ten years. In 2018, 81% of marketers reported that influencer...

1 min read

Act as if: how your identity changes your habits

Goals motivate us When I started running, I could only motivate myself to train if I had an event coming up. I started at a 5K, and a few years...

1 min read

Risky business

Injuries suck. I hurt my right shoulder this week, and it turns out I’m a terrible patient. I don’t rest well – not just because of my personality,...

1 min read

Nothing important happens by accident: align priorities to action

If I looked at your calendar for the week – could I tell what matters to you? If I looked at your team and decision process - could I tell what...

1 min read

Nothing important happens by accident: align priorities to action

If I looked at your calendar for the week – could I tell what really matters to you? If I looked at your team and decision process - could I tell...

2 min read

The invisible list

My middle child is a bit of a sage. Since she was little, she’s habitually said profound things that make you look at her sideways. In the way that...

2 min read

The New Zealand way

Sometimes, we don’t see ourselves until we look through the eyes of others. Over the last 18 months, Aotearoa has received unprecedented attention on...

2 min read

The New Zealand way.

Sometimes we don’t really see ourselves, until we look through the eyes of others. Aotearoa has had unprecedented attention on the world stage over...

1 min read

How to grow from stress: quick questions to dig deeper

The last couple of months have triggered a shift in our understanding of the world. World Wars, the digital revolution, 9/11, and the GFC are other...

1 min read

Go back to basics

I injured my ankle badly in November 2017, when I started training for my first marathon. After a tough uphill slog on a sunny Monday morning, I was...

3 min read

How to spend your Anzac Monday

We get a bonus "weekend" day this week. You might be tempted to treat it as a normal Monday, because what even are public holidays right now? Or, you...

1 min read

Meetings that matter: rethink your purpose

How many meetings have you been to this week? I ran an afternoon workshop for one of my learning communities recently where one of the participants...

1 min read

Meetings that Matter: Rethink your purpose

How many meetings have you been to this week? I ran an afternoon workshop for one of my learning communities recently where one of the participants...

2 min read

Chasing cows

Ever started a job and had that new-starter clarity? You're baffled by all the things that don’t make sense and say annoying things in meetings like:...

2 min read

Chasing cows

Ever started a job and had that new-starter clarity? You're baffled by all the things that don’t make sense and say annoying things in meetings like:...

2 min read

Beyond Crisis Leadership: When the cracks start to show

Crisis is a bit exciting, isn’t it? It's different to regular drama, because it has: Surprise Serious threat Short decision times. Tick, tick and...

1 min read

Less content, more connection

There’s a lot happening online right now.

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The new normal

We're hearing the phrase “new normal” a lot this week. That’s a funny one isn’t it. I’ve never been much of a fan of normal… but this week, I get it....

1 min read

The difference between strategy and plans

When I was a broke student and single mum, I remember creating countless household budgets to try and stay on top of things. I’d put the ideal budget...

5 min read

Systems and mindsets

Do what you’ve always done, and you’ll get what you’ve always got. Think about changing your systems and mindset.

5 min read

Systems and mindsets

Do what you’ve always done, and you’ll get what you’ve always got. Think about changing your systems and mindset.

5 min read

10 ways to take charge of your life

There’s no way of knowing what’s coming next in your life - after the last few years, nothing would be a surprise! But there are plenty of things you...

1 min read

When in doubt, zoom out

Early last year, I visited the M.C. Escher exhibit in Melbourne and was blown away by some of the mind-bending perspective pieces on display....

1 min read

When in doubt, zoom out.

Early last year, I visited the M.C. Escher exhibit in Melbourne and enjoyed having my mind blown by some of the mind-bending perspective pieces on...