Last week, I sent you a 4-minute strategy breakdown from a recorded webinar - about what strategy is, and how it works. You flooded our inbox with gratitude and delight in your replies, so this week, here's the next level: 12 minutes that break down what strategic planning is all about (and what it is NOT about).
If twelve minutes is too long, here's the sub-100-word summary:
The number one outcome of a strategic planning process is agreement on how to make decisions in the future.
Strategic planning is not about predicting what will happen next or making detailed project and action plans. It is about clarifying medium-term decision criteria so that when we make choices in the future, those choices align with our goals, values, and priorities.
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