Stop being nice: 7 reasons why your niceness is dangerous

I have a confession to make: I'm suspicious of nice people.

I've always felt ashamed, but niceness triggers something in me. My bullshit radar starts pinging. It's a sensitive radar. It might go off in conversation, where someone asks a polite question that feels forced. Or I'll get a text from someone with too many exclamation marks or friendly emojis, and a weird sense of emptiness sets in.

It's plagued me for years, and I've always thought it was just me. Perhaps it's a sign of how inherently unkind I must be. And is there anything worse than a woman who isn't very nice? We're supposed to be kind, polite, nurturing, and graceful. We're supposed to take whatever attention we're given and respond with a demure smile.

I feel it with false flattery, too - which is why the classic sucking-up tactic doesn't work for my kids when they want something. It gets me offside rather than softened up. I skim past the conversational foreplay in phone calls, feel annoyed at the hollow pleasantries at the beginning of an email, and tune out of fake conversations.

What's my bloody problem, eh?

Why I find niceness so suspicious

Surprise, surprise, it’s childhood trauma. There's a pathologised version: adverse childhood experiences make you prone to distrust and negative emotional processing. That version doesn't feel so great.

But there's an empowering translation, too: going through struggle hones your bullsh*t radar in helpful ways. When you've had to be highly attuned to other people's emotional states for your safety, you develop a spidey sense for when things aren't right—you can smell inauthenticity a mile away. Trusting that instinct can help determine who to rely on and to what extent.

My intolerance for inauthenticity and frustration with fakery have underpinned a successful career. I have gotten to the heart of organisational dysfunction and steered many strategies back on course. But it's not always popular—especially with people who want to be nice.

The issue of niceness in the workplace has come up with many people in my programs recently, as we've been tackling issues around boundaries, respect, communication and performance. On Not An MBA, we learn the skills for strategic leadership so that we can bust out of operational overwhelm and direct our energy and perspective more usefully. This all sounds good on the surface until people realise they will have to let people down, eject themselves from projects and value their bandwidth differently - all of which can be terrifying to the compulsively nice among us.

Based on my conversations with others and after digging deeper into some of my instincts, I've drawn a controversial conclusion: niceness can be a severe problem, especially at work.

Seven problems with niceness

Here are seven reasons why being nice is a problem to help you reconsider your polite programming (or to feel better about your lack of niceties).

1. Accidental discrimination

Much of what we consider 'nice' behaviour is ingrained cultural coding that feels like objective judgements. "Good manners" are a clearer tell of someone's family background than personal character. When we don't interrogate the origin of what we find rude, we can unknowingly privilege people from the 'right' kind of families. In general, those families are middle-class, white and socially validated. In short, we're reinforcing existing dominance and excluding those that don't fit the mould, to everyone's detriment. This kind of homogeneity constrains innovation and creates enormous blind spots that can be catastrophic for sustainable performance.

Also, many of our cognitive shortcuts for trustworthiness are culturally specific. We might do more harm than good when we make snap judgements based on these shortcuts. Maintaining eye contact, for example, is considered polite in many Western cultures but aggressive and disrespectful in many Eastern societies. These ideas can also be challenging for the neurodiverse, who may experience social interactions quite differently and appear rude or disengaged when simply processing their environment through a different lens.

When these minor differences add up throughout a lifetime or career—from job interview competency to social cues, aligned hobbies, and common language—we can accidentally perpetuate a deep divide that leads to considerable discrepancies in opportunity, promotions, income, and quality of life.

2. Poor boundaries

Nice people are responsive. They're helpful, courteous and attentive. These are all positive qualities on paper, but the shadow side can be dangerous. When we consistently reward responsiveness and helpfulness, we can feel backed into a corner when we need to say no or establish boundaries around our time and energy. Without the skills to push back, many professionals find themselves overworked, frustrated and resentful, with a bulging email inbox, an impossible to-do list and a staggering weight of extra commitments. 

Setting boundaries requires intention, education, and practice—it isn't an inherent skill. Suppose you've established a reputation based on your niceness. In that case, it can feel impossible to decline requests for help or refuse to attend an event for fear of being rude or damaging relationships.

The data is clear on this one: sustainable compassion requires clear boundaries. Without the skills and confidence to set your limitations, you're on the fast track to burnout.

3. Emotional repression

It can be challenging to express healthy disagreement or conflict when we feel pressured or obliged to be pleasant and accommodating - because of cultural norms or personal programming. When our feelings are hurt, or our boundaries are crossed, we've got two options: let it out or let it fester. These things don't go away. Our bodies keep the score, and if letting it out doesn't feel possible, we hold that discontent inside until it manifests as stress, sadness, anxiety or loneliness.

The impact of that repression isn't just toxic for our health. Relationships without an outlet for honest and respectful communication can only remain shallow, and, over time, they become increasingly difficult to feel good about. Quality connection requires honest emotional communication, even when those feelings are challenging to raise. If you're too focused on being nice, you're curtailing the potential of your personal and professional relationships and cheating yourself out of the joy of belonging.

4. Gender inequality

Our standards for ourselves and others are not applied equally across the gender continuum. People who present as female carry the weight of deeply embedded expectations that are often invisible and internalised. Women are socialised to be nice from the very beginning, encouraged to ignore their own needs and put those of others first. Young girls are implored to “ask nicely” and “be nice,” placing the comfort of others ahead of our own. Over time, we accept this and find exceptions to those ideas that are rude and uncomfortable.

In general, men have a far greater latitude in setting boundaries, stating their opinions, and having confidence in the worthiness of their contribution. We forgive assertiveness, gruffness and even aggression in male leaders, often valorising it as "strong leadership". At the same time, the same behaviours, expressed in smaller degrees, feel off-putting in our female colleagues. Men are strong; women are hard. Men have conviction, while women are b*tches. Men are straightforward, while women are complicated.

When we value niceness too highly, we can be blind to how unequally we apply these standards, creating work environments where men receive more accolades and have more opportunities for advancement.

5. Overcommitment

People who are too responsive because they "want to be nice" set themselves up for overcommitment, which will ultimately backfire. When we say yes to too many things, we unconsciously decide to let someone down later than be honest with them today. When we fail to deliver, we negatively impact other people's efforts, create a reputation for flakiness, and erode trust, connection, and productivity.

It's always far better to be realistic about capacity at the beginning than to make last-minute changes to deadlines or ghost people out of shame and panic.

6. Safety risks

One of the most dangerous ways niceness appears in everyday life is when we bend the rules, ignore red flags from a misguided sense of kindness, or bolster people's opinions of us. When I'm out walking with my children, I hate it when cars slow to let us cross the road or stop to let us pass. It teaches the kids the wrong things about road safety, which might endanger them when they're alone. The same is true for giving way at intersections - people who let you go, even though they've got the right of way, make the road less safe for all of us.

These safety risks can also carry grave consequences. A culture that expects niceness, especially in women, makes it unsafe for us to reject unwanted advances or call out problematic behaviour without facing the threat of aggression or violence. We accept hugs we don't want, tolerate 'compliments' that make us feel uneasy, and, when faced with sexual assault or rape, will often capitulate to keep ourselves safe. Because men have been programmed to expect us to be nice ('Smile more, you look much prettier!), the potential cost of speaking up is real, and it's too high. Niceness is putting us in real physical danger.

7. Lack of progress

Bold ideas - the ones that change the world, transform companies or provoke social progress - are rarely considered nice. Any idea worth having will offend or exclude someone along the way, and if the prospect of doing that feels like anathema, your potential for impact is low.

Nice is bland. Nice is boring. Nice is afraid to offend anyone or leave them out, so it isn't specific or unique enough to be of value to anyone. We waste time and effort making sure we've covered all our bases, and as a result, we aren't compelling to the customers, friends or employees we most want to reach or serve.

When people don't speak up in meetings, call out our flaws and assumptions, or tell us what they really think to be nice, the quality of our work suffers, and the likelihood of successful implementation drops off a cliff. Alignment is more important than agreement, but it requires authenticity to achieve.

In my strategy work, one of the most frustrating and common barriers I find is an unwillingness to focus or make trade-offs. Because we're afraid to narrow our attention to where we'll have the most impact, we spin our wheels at the operational coalface, diluting our effort across too many projects, marketing to too many different demographics and juggling too many different plates while our goals move further out of reach. A clear strategy isn't nice. Transformational change isn't nice. 

Nice is a mediocre goal for any strategy, plan or campaign - you'd never put it in your vision, so why retain it as a value?

Weighing up the cost of niceness

Being nice is a dangerous game. Taken too far, we pay a personal cost, damage relationships, jeopardise our safety, perpetuate inequality and hamstring our impact.

To be very clear, I'm not against compassion, service, empathy or kindness. I teach my children manners, value courtesy, and believe in helping others, especially people who find it difficult to help themselves. But like all positive traits, there's a shadow side to being nice. 

If the cost of niceness is inauthenticity, weak connections, inequality, burnout, and weak results, then quite frankly, I'd rather you weren't so nice after all.