Arguably the most difficult part of developing your consulting offer is deciding what to charge.
3 min read
CHOOSING YOUR FIRST OFFER
Your first offer should be the one your ideal clients are most likely to buy, from you, now. Once they make the initial purchase, you can do all sorts of things.
But first, address the most pressing problem facing your ideal client, and offer them a solution.
WHAT TO DO WITH YOUR OFFER
The first iteration of your offer is not for fancy web pages or brochures.
It’s in a Word document – or a one-page design at most. You can use it as a base script for sales meetings, and for copy and pasting into proposals, emails and LinkedIn.