4 minute low-down: what "strategy" is

Here's a four-minute strategy breakdown from a recorded webinar—what and how strategy works. If four minutes is too long, here's the sub-100-word summary.

Strategy is how we choose to achieve our goals. It has three main bits: the why, how, and what. 

• Why (long-term focus, aspirational). In short, your goals and direction.
• How (medium-term focus intentional in nature). In short, your priorities and decision criteria.
• What (short-term focus, operational). In short, your choices and actions.

When in doubt, clarify your 'how'. By narrowing your priorities and clarifying your decision criteria, you make more focused choices at the 'what' level, which generates progress toward your 'why'. 

Til next week,

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